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So to go along with Post 3 in this series, I wanted to tell a little story about Twitter and it's search capability. This function is incredible, and really gives you a way to target your audience and further your brands (bands) reach to an actively listening audience. I've used it before but haven't been consistent in revisiting the searches that I've plugged in, but now, after this story, you'll know why I will check it everyday.
So here are my searches currently in Twitter search: "Soul Music", "Piano Music", Singer/Songwriter, SXSW
All of these are worthy searches and have already helped to make connections with the people interested in those things, but I feel like somethings missing..
What could it be? Why do I feel I'm not getting enough out of this search as I should..... Maybe it's because, YES, that must be it....... I haven't searched for MY NAME! What could be more important to my brand than that? It's name, my name, IS my brand!
So I searched for Nicholas Howard. Now I would like to tell you that thousands of searches came up with people talking about me, and maybe one day that will be true, but it was mostly (of the 10 or so strings the search returned) both of those names separate from each other having nothing to do with me (boring). But then, second from the last searchable tweet was.......
"nicholas howard. why didn't i know of him before? "little morning"
INCREDIBLE! One person, who I do not know at all had found a song from my first album "A Rip In The Sky"!!! It such an awesome feeling to have someone, who is not your mother, like what you do and go so far as to download it from my Bandzoogle site. It happens to be one of the free downloads on there. I promptly @'d her and thanked her for her support and said that there were more free downloads on the site if she would like to have them. On the flipside, I haven't heard back from her, but no matter... haha
Like I said in the beginning, I will be checking these searches more and adding to them to find like minded, interested-in-the-type-of-stuff-I-do people. Sometimes all you need is a little reminder that you are doing well, to do more. ;-)